Creative Signage Ideas to Boost Your Brand on Events

Business owners like you want to use the most creative and innovative techniques and tools to make their brands stand out. They use different forms of advertisements so that their people will remember their products and services. One of the most popular and most successful advertising mediums are flag banners and other forms of signage.

By using signs with the right text, colours and images, entrepreneurs and advertisers can boost their branding efforts. Despite the rise of digital ads, the good old signages still attract more people especially during sporting, conventions, parties and other corporate events. For advertisements at physical stores and business establishments, signs remain king.

Creative Banner and Signage Ideas

But most of the time, the usual signage types like banners and billboards are not enough, especially nowadays, when people are distracted by many things. You need to come up with creative ideas so that your brand will stand out from the competition. Here are some creative ideas you can implement in your next advertising campaigns.

Logo Floor Mat

One of the most noticeable parts of any establishment is the floor. Hence, you need to find ways to put your logo and other branding image or text on the flooring of your shop or office. One way to do that is by using a logo floor mat. Before entering your store or office, many visitors often scrape the soles of their footwear on a mat. Why not put on your logo and a catchy phrase that will welcome your guests.

Flag Banners

Flags banners are popular in sporting and outdoor events. Whether you choose teardrop, feather or custom flags, their movement each time the wind blows often catches the attention of participants, spectators and passers-by. You can easily adjust the placement, height and elevation. This flexibility allows it to stand out among the crowd. You can also use them as markers in the event to give your brand more recognition.

Company Table Covers

One way to easily attract the attention of huge crowds is by using company table covers. On your tablecloth, you can easily showcase your company logo as well as contact information and other branding information. Just make sure to choose the colour scheme, design and material appropriate to the event.

Company Badges

You can turn your employees and partners into walking brand ambassadors by requiring them to wear company badges. This will also build rapport as you will introduce the name of your employees to your guests. You can also use badges as souvenirs and commemorative items during your events. This way, your guests will reciprocate your kind gesture by remembering your brand.

Windscreen Signs

You can also show off your brand by placing windscreens with logo on your company cars. Just like badges, you can make your company vehicles moving streamers by highlighting your brand and company.

From outdoor banners and billboards to logo floor mats and flag banners, signs are everywhere. Advertisers have been using creative signage for years to boost the brands of their clients. You can also use their branding tactics by launching your own campaign using these creative event signage ideas.